we
Innovate Empower Transform

Accelerating Fashion & Retail Startups
Globally . Boldly . Strategically

At Dariaan, we empower emerging fashion and lifestyle brands through structured incubation, scale-up programs, and digital acceleration. From idea to IPO, we equip startups with actionable strategies, brand-building expertise, and investor readiness to thrive in competitive markets. We don’t just support businesses — we shape category leaders.

Ignite      /      Engage      /      Expand      /      Thrive

WHY CHOOSE DARIAAN?

FASHION-FOCUSED STRATEGY

We bring deep domain expertise in fashion, retail, and lifestyle, crafting custom roadmaps that address unique industry challenges and unlock scale with precision.

EXPERT-LED GROWTH ACCELERATION

Our team of startup consultants, retail tech specialists, and growth marketers guide you from product-market fit to scale, optimizing both D2C and omnichannel strategies.

PHYGITAL SCALEUP MODEL

As a global retail tech accelerator, we integrate physical retail and digital commerce strategies to help brands grow seamlessly across online and offline environments.

FULL-SPECTRUM BRAND BUILDING

From naming and storytelling to operational scalability and investor readiness, we empower your brand to grow with purpose, structure, and sustained velocity.

Startups Accelerated
Growth Sessions Held
Growth Conversations Sparked
Brands Transformed

HOW WE WORK

01 Discover
Aligning with your vision to shape the foundation.
02 Strategize
Crafting a tailored roadmap for success.
03 Co-Create
Refining ideas through collaborative sessions.
04 Refine
Structuring a clear action plan and onboarding.
05 Execute
Bringing the vision to life and driving growth.
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Our Services

Key People

At the heart of Dariaan is a cross-functional team of fashion strategists, retail experts, and growth consultants. Together, they bring deep industry insight, startup experience, and execution-first thinking to accelerate brands from idea to scale.

Debasis Chakraborty CEO, Founder

NIFT Delhi & IIM Bangalore alumnus with 3 successful ventures. Deep expertise in scaling startups, driving profitability, and navigating complex business challenges.

Aalok Banerjjee General Partner

NIFT New Delhi alumnus with 23+ years in sales, merchandising, and business development. Co-founder of DARIAAN, with experience at brands like NONA Lifestyle & Big Bazaar.

Suraj Singh Rawat International Growth Partner

NIFT, Delhi with 26+ years in retail, category management, and buying across top hypermarkets and brand formats, Specialization in market entry, distribution strategy, and growth execution.

Ecosystem Partners

Startups under Incubation and Acceleration

Customer Speak

I wanted to take a moment to express my sincere appreciation and admiration for the outstanding work Dariaan team has been doing. Your dedication and expertise have truly elevated our brand's presence and driven remarkable results. Your ability to understand our goals and develop targeted strategies has been impressive. From conception to execution, your attention to detail and collaborative spirit have ensured amazing results ! Thanks a lot for the efforts and we look forward to the fruitful collaboration

SeeSa

Daarian has been working very closely with us since the time Degpeg entered the market. They played a crucial role in helping us raise our first cheque and shaping our go-to-market approach, which significantly contributed to building our pipeline. Daarian has been incredibly helpful for early-stage startups like ours, offering the support and guidance needed to craft an effective GTM strategy for both local and global markets.

Degpeg

Where do I even begin? It’s been an incredible journey working with Debasis — someone I often regard as a mentor and a father figure in my entrepreneurial journey. He’s been instrumental in shaping our business strategy, offering honest guidance (even when it was tough to hear), and always pushing for what’s best for me and the company. Debasis didn’t just guide us — he helped us raise our first round, mentored us through key decisions, and has been a steady pillar of support through every high and low. If you ever get the chance to work with him, count yourself lucky. He’ll not only believe in you — he’ll make sure you and your business succeed. He helped us, and I’m confident he can help you too.

The Hobby Tribe

Mr. Debasis was instrumental in EquiDEI's earliest days - right when we were an idea on paper. His Angel network not only helped us refine our core value proposition from a mere concept but also connected us with invaluable angel investors who continue to significantly contribute to our growth. A true champion for early-stage ventures!

EQUIDEI

SeeSa's association wit Dariaan has been very fruitful. The guidance, mentorship and structure that Dariaan brings to the table is very valuable. SeeSa has benefitted immensely from it. Dariaan also brings in a personal touch to the journey which is a great asset for any startup. It's a great partnership and we expect this to only grow in the future.

SeeSa

Latest Blogs

How to Scale a D2C Brand in India: The Dariaan Way

Scaling a D2C (Direct-to-Consumer) brand in India sounds exciting, but let’s be honest, it’s also a grind. You’ve figured out your product, launched your Shopify store, maybe even made your…

Beyond Ads: Dariaan’s Top Digital Marketing Channels for Brand New Startups in India

For every new founder trying to build a brand today, digital marketing often feels like a confusing maze. Everyone says, Just run ads. But here's the hard truth: ads alone…

How India’s Fashion Tech Ecosystem Is Evolving for Startups

India's fashion scene changed significantly during the past five years. But 2025 is not only about better design or the growth of D2C businesses - it's about integration of fashion…

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