About Us

Innovate. Empower. Transform.

What we do

At Dariaan, we accelerate the growth of fashion, retail, and lifestyle startups through structured programs, strategic consulting, and execution-first support. From early-stage idea validation to scale-up readiness, we help brands navigate the journey of sustainable, scalable growth.

Whether you're building your first product line or expanding into new markets, we empower you with the tools, expertise, and network to thrive across both physical retail and digital commerce.

Our focus areas include:

  • Startup incubation & acceleration
  • Brand building & go-to-market strategy
  • Retail tech enablement & D2C growth
  • Funding access & investor readiness

With a collaborative and hands-on approach, we turn bold visions into thriving fashion businesses.

Our Services

WHY CHOOSE DARIAAN?

FASHION-FOCUSED STRATEGY

We bring deep domain expertise in fashion, retail, and lifestyle, crafting custom roadmaps that address unique industry challenges and unlock scale with precision.

EXPERT-LED GROWTH ACCELERATION

Our team of startup consultants, retail tech specialists, and growth marketers guide you from product-market fit to scale, optimizing both D2C and omnichannel strategies.

PHYGITAL SCALEUP MODEL

As a global retail tech accelerator, we integrate physical retail and digital commerce strategies to help brands grow seamlessly across online and offline environments.

FULL-SPECTRUM BRAND BUILDING

From naming and storytelling to operational scalability and investor readiness, we empower your brand to grow with purpose, structure, and sustained velocity.

Key People

At the heart of Dariaan is a cross-functional team of fashion strategists, retail experts, and growth consultants. Together, they bring deep industry insight, startup experience, and execution-first thinking to accelerate brands from idea to scale.

Debasis Chakraborty CEO, Founder

NIFT Delhi & IIM Bangalore alumnus with 3 successful ventures. Deep expertise in scaling startups, driving profitability, and navigating complex business challenges.

Aalok Banerjjee General Partner

NIFT New Delhi alumnus with 23+ years in sales, merchandising, and business development. Co-founder of DARIAAN, with experience at brands like NONA Lifestyle & Big Bazaar.

Suraj Singh Rawat International Growth Partner

NIFT, Delhi with 26+ years in retail, category management, and buying across top hypermarkets and brand formats, Specialization in market entry, distribution strategy, and growth execution.

Ecosystem Partners

Startups under Incubation and Acceleration