At Dariaan, we accelerate the growth of fashion, retail, and lifestyle startups through structured programs, strategic consulting, and execution-first support. From early-stage idea validation to scale-up readiness, we help brands navigate the journey of sustainable, scalable growth.
Whether you're building your first product line or expanding into new markets, we empower you with the tools, expertise, and network to thrive across both physical retail and digital commerce.
Our focus areas include:
With a collaborative and hands-on approach, we turn bold visions into thriving fashion businesses.
We bring deep domain expertise in fashion, retail, and lifestyle, crafting custom roadmaps that address unique industry challenges and unlock scale with precision.
Our team of startup consultants, retail tech specialists, and growth marketers guide you from product-market fit to scale, optimizing both D2C and omnichannel strategies.
As a global retail tech accelerator, we integrate physical retail and digital commerce strategies to help brands grow seamlessly across online and offline environments.
From naming and storytelling to operational scalability and investor readiness, we empower your brand to grow with purpose, structure, and sustained velocity.
NIFT Delhi & IIM Bangalore alumnus with 3 successful ventures. Deep expertise in scaling startups, driving profitability, and navigating complex business challenges.
NIFT New Delhi alumnus with 23+ years in sales, merchandising, and business development. Co-founder of DARIAAN, with experience at brands like NONA Lifestyle & Big Bazaar.
NIFT, Delhi with 26+ years in retail, category management, and buying across top hypermarkets and brand formats, Specialization in market entry, distribution strategy, and growth execution.