What we do

At Dariaan, we accelerate the growth of fashion, retail, and lifestyle startups through structured programs, strategic consulting, and execution-first support. From early-stage idea validation to scale-up readiness, we help brands navigate the journey of sustainable, scalable growth.

Whether you're building your first product line or expanding into new markets, we empower you with the tools, expertise, and network to thrive across both physical retail and digital commerce.

Our focus areas include:

Startup incubation & acceleration
Brand building & go-to-market strategy
Retail tech enablement & D2C growth
Funding access & investor readiness

With a collaborative and hands-on approach, we turn bold visions into thriving fashion businesses.

Our Services

120 Days Launchpad Program
365 Days Acceleration Program
Digital Acceleration

WHY CHOOSE DARIAAN?

FASHION-FOCUSED STRATEGY

We bring deep domain expertise in fashion, retail, and lifestyle, crafting custom roadmaps that address unique industry challenges and unlock scale with precision.

EXPERT-LED GROWTH ACCELERATION

Our team of startup consultants, retail tech specialists, and growth marketers guide you from product-market fit to scale, optimizing both D2C and omnichannel strategies.

PHYGITAL SCALEUP MODEL

As a global retail tech accelerator, we integrate physical retail and digital commerce strategies to help brands grow seamlessly across online and offline environments.

FULL-SPECTRUM BRAND BUILDING

From naming and storytelling to operational scalability and investor readiness, we empower your brand to grow with purpose, structure, and sustained velocity.

Key People

At the heart of Dariaan is a cross-functional team of fashion strategists, retail experts, and growth consultants. Together, they bring deep industry insight, startup experience, and execution-first thinking to accelerate brands from idea to scale.

Dr. Debasis Chakraborty CEO, Founder

NIFT Delhi & IIM Bangalore alumnus with 3 successful ventures. Deep expertise in scaling startups, driving profitability, and navigating complex business challenges.

Aalok Banerjjee General Partner

NIFT New Delhi alumnus with 23+ years in sales, merchandising, and business development. Co-founder of DARIAAN, with experience at brands like NONA Lifestyle & Big Bazaar.

Amit Kumar Partner - Design to Delivery (Fashion & Retail)

A fashion innovator and NIFT Kolkata alum who thrives at the crossroads of design and entrepreneurship. He is the Founder and Creative Director at STUDIO 80, with deep roots India’s leading design ecosystem and a growing network of collaborators, He brings a bold, boundary-pushing approach to fashion — blending craft, culture, and contemporary relevance

Rana Pratap Debnath Director, Sales

Seasoned Sales and Business Development Executive with over 24 years of experience in managing LFS, MBO, and EBO across diverse geographical regions in India for Classic Polo, Indigo nation, Scullers ,John miller, Jealous & Jockey

Ranjan Acharya Scaling Partner

Startup Enthusiast with Rich experience in Business Development, Sales, and Operations in world-class organizations. Passionate about scaling and growing businesses, ideas, and concepts. and categories

Surya G EIR and Founder of Pitch X (A Dariaan portfolio company)

Driving force behind PitchX — where AI isn’t just a buzzword, it’s building real game-changing solutions. As an EIR at Dariaan, he bridges morrow’s tech dreams with today’s acceleration pipelines.

Ananya Agarwal Project Manager

A blazing a trail as an Entrepreneur-in-Residence at Dariaan, carving out the future at the intersection of AI & Business Strategy. A true innovation-driven problem solver, she's fueled by boundless curiosity and sharpened by experiences at RNS Institute of Technology

Aryaman Social Media Intern

A computer science graduate that prefers using creative mind to build innovative content and increase user engagement

Suraj Singh Rawat International Growth Partner

NIFT, Delhi with 26+ years in retail, category management, and buying across top hypermarkets and brand formats, Specialization in market entry, distribution strategy, and growth execution.