Let’s be real! When it comes to building a brand in fashion today, it’s not just about having cool designs or chasing the next viral moment. What actually makes a…
In a dusty workshop in Bhadohi, Uttar Pradesh, the looms have fallen silent. For generations, families here have woven carpets that traveled thousands of miles to homes in New York,…
It rarely begins with a glossy campaign or a calculated funnel. It begins with someone - maybe you - casually sharing a product on a story. A cousin spots it,…
You’ve done the photoshoots, run performance ads, built the Shopify store and posted the reels. The dopamine hit from your first 10 orders was addictive. Then you crossed 50. And…
The world of retail has changed drastically in the last ten years, and the epidemic sped this change. Although India has seen an increase in d2c brands and e-commerce, traditional…